After a beautiful weekend filled with love, laughs, and successes (my kid’s robotics team is heading for Nationals! Woohoo!), it was inevitable to have Monday’s blues. I mean, who wants to wake up and rush to traffic? Not me, believe me.
I love my morning routine: drop-off kids, volunteering, library, class, freelancing, groceries, walk the dogs, meal prep, and pick up kids!!
But I also love what I used to do at my full-time job: strategy, planning, meeting, writing, analysis, presentations, meet interesting people, travelling!!
How to reconcile both worlds?
As I said before, I’m relaunching my career, crafting my way back now that recruiters made very clear that my eleven-year gap doesn’t look that good on my resume despite the academic background. The feedback on LinkedIn also pointed out the message I need to convey: Mom? Working Mom? Re-launcher? Full-time? Part-time? At home? Office time? 9 to 5? Extended hours?
Job v Home Business
Everyone knows the sweet benefits of having a job: pay-check, medical benefits, 401 retirement fund, maybe dental plans, and a career path. In other words, security and stability. However, the downside of a 9 to 5 office schedule is the long commute, missing kid’s conferences, shows, or meet-ups, not mentioning the uncomfortable eye-rolling every time we request a schedule change because of a doctor’s appointment or school emergency.
You have some weeks off and standard vacations, sometimes flexible schedules that can help to manage a balanced life. Also, if you are laid off, landing a job is complicated, but your active network can potentially help you to get back on your feet.
Home Business, on the other hand, has bittersweet moments, the main one is a steady paycheck. No matter how much we work, and how good the business is going, the stress is there, home-based businesses depend on development leads and state of the art customer service to have good sales and increase personal income. No safety net here 🙁
Allow me to elaborate on this.
Yes, a home business takes away commuting, lets you taste personal freedom on schedule, and no dress code (hello yoga pants!). It gives you tax advantages because you can deduct lots of things from your household expenses.
You save on lunch money, remember I’m a foodie so having a good lunch means a lot to me. Reduction of overhead costs, lets you test different business ideas, and of course, for moms (and dads too) gives you time with your family.
Work from home allows you to pick up the kids from school, or waiting for them at the bus stop, or be at home when they return. Also, if someone is sick, it’s easier to leave your home’s desk than one in someone else’s office (no eye-rolling). It’s less stressful to care for sick kiddos when you manage your own schedule.
But it takes hard work to achieve a comfortable spot for any home-based business, you need personal drive, discipline, time-management skills. A business development approach that will translate on referrals (sales/customer service) to succeed.
Entrepreneurship and Moms are a match made in Heaven.
Just like research, entrepreneurship and motherhood are “messy, looping and unpredictable” (thanks Kate L. Turabian!). We know how to multi-task, chunk off big problems and strategize our path to success.
I am a mother in her late 40s, with an eleven-year gap in the resume, but with a solid academic background and an impressive resume. However, it was not enough to achieve a goal I sketched a decade ago. My life has changed dramatically since my family, and I arrived in Texas. I had successes, hardships, and failures.
After long hours of soul searching, researching, and collecting data, I finally found my compass and rediscovered skills and passions buried inside my heart. Identifying opportunities to help others struggling like me.
I aim to help stay-at-home moms rediscover skills and find out if entrepreneurship is a good match for their lifestyle, offering courses on entrepreneurship, small business, asset building, and project feasibility.
Need extra help?
I’ll be right there for you, from idea to business, mentoring you throughout the process, and helping you reach your target audience and get clients!
Market research and social media marketing are needed to convince your audience to buy from you. Analytics? Ads? Instagram? Facebook? SEO Optimization?
The more solid your business plan is, the easier it is to design a successful marketing campaign because business goals are marketing goals!
I have over 25 years as an entrepreneur, analyst, and consultant. I can mentor you throughout your business plan and marketing strategy to grow your business.
Send me an email if you need extra help to start your business!