We all know about the frenzy to get an invite for Clubhouse, the latest on audio content that is driving lots of engagement. Of course, Facebook has announced it plans to launch their own version in an aggressive move to take on Clubhouse.
What exactly is Clubhouse?
A social networking app based on audio-chat. Users can listen in to conversations, interviews, and discussions between interesting people on various topics – it is just like tuning in to a podcast but live and with an added layer of exclusivity.
Clubhouse is by invitation only. You can’t just download it off the app store and create an account. Much like a real-life country or yacht club, you have to be invited to join by an existing member. My point of view? Too much.
The conversation room is just like any conference call, with people on the call talking, and most listening in. The added value is that you can ask questions to the host or share your story. And, just like a phone call, once the conversation is over, the room is closed.
How do you get an invite?
Good luck with that. Clubhouse users only have two invites available at first. If you really want to access the conversation, you better have a friend of a friend that might send you a link. Or, you can wait (like me) and see where the trend is going.
The creators announced that their 2021 goal is to eventually “open up Clubhouse to the whole world” after they finish the beta testing.
Perhaps now that Facebook is going after them, getting an invite will be easier, still too early to tell.
Facebook goes after Clubhouse
With more than 2.6 billion users, 640 million private groups, and plenty of financial and human resources, Facebook is going after the audio room feature.
It is not clear what day of Summer, but be ready to see in action how Facebook goes hand-in-hand against Clubhouse for the audio format market.
No doubt about Facebook’s key advantage: Private groups! Already a captive audience networking and interacting on a daily basis. Facebook will capitalize on the connections and interests that they care about, which could translate well to audio conversations.
If you have a Facebook group, be on the lookout for this new feature.
Monetization for Good Content
Facebook will favor quality audio content, and to do that, Facebook announced a number of monetization features promising better payoffs than other social audio platforms. Motivating content creators to make the switch towards Facebook’s new Live Audio Rooms.
When it launches, Live Rooms will include a tipping tool called Stars, which will eventually let creators charge subscription fees for certain rooms. Clubhouse announced it was going to implement a monetization feature but has not done it so far.
Additionally, Facebook will open a support fund for creators (same as Clubhouse) to finance early creators trusting the new feature, in the hope of wooing them from other audio platforms.
You can read the full article from The Guardian here
In the meantime, let’s keep our content updated and engaging with our audience building valuable relationships that will convert into sales.
Categories: Social Media Marketing Tools