From My Inkpad

Responsive Search Ads (yeah, more changes)

If you are a business using tons of lead funnels and ads, let me tell you there’s a new kid on the block you really want to invite and play with! Keep reading and learn about Google Responsive Search Ads, the default Google ad type this Summer. Responsive Search Ads identify the best combination of…

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How to Start a Business

Starting a business is always nerve-wracking, especially if you don’t have experience in doing so. Having a successful business requires doing some research, and following a plan. I prepared a roadmap on how to start a business: BEFORE jumping into a business plan, you should take some time thinking about why the idea is excellent,…

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Ten Online Business Ideas

It took me a lot of years and tears to shred off the baggage of what a successful businesswoman and mother should look like. I started by viewing every decision through the lens of the most pleasant and enjoyable lifestyle I allow myself to have. You can have your own digital business or become a…

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Happier & Fulfilled

Being a Lifestyle Entrepreneur helps me enjoy my midlife years studying for a Ph.D., running my business, and inspiring other women to love entrepreneurship as much as I do. It is a new approach to entrepreneurship that makes me feel happier and fulfilled. Since I’m a globetrotter by heart, this lifestyle is a perfect match…

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Let’s get Social

I’m on Instagram as @content_withapurpose. If you enjoy traveling, lifestyle and love good content on social media marketing, then let’s get social and hang out with me! I’m on Instagram as espresstini, where you will find quotes, inspiration, and lots of funky ideas on how to enjoy the entrepreneurial lifestyle after 40, then stay tuned…

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Instagram Content for Marketing

Between Apple’s privacy settings and the forthcoming changes on Google your feed will suffer what I call a “downsizing”, but not everything is lost. In the end, it is about your value proposition and the quality of your product/service that matters. Focus on your Instagram content and you’ll see a good boost on your audience,…

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Use Social Media to Launch your Career

Hello everyone, I know it has been a while since my last post, but between helping small business owners, motherhood, and starting new ventures I’ve dedicated my few free hours to sleep, you know, self-care is important. Anyway, if you are a coach, trainer, virtual assistant, or any type of service and you want to…

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Instagram Post

Every now and then I get the same question regarding Instagram posts: How often should I post and what should I put on it? The short answer is to post consistently and always thinking about your audience. Posting should be once a day for you not to look spammy and use stories and reels to…

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Best Tips on Video Creation

I’m not a videographer or filmmaker; however, I spent the last week learning about video creation since it is the growing trend for social media marketing. No more static images (sadly) to attract visitors to your website or Instagram, nope, now we have to catch the eye of the beholder with fifteen-second videos. Video Creation…

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Social Media Trends for 2021

I know it is only September, but for marketing purposes, 2021 is already here. Hence, we need to prepare for upcoming changes besides what we already know. Here are 2020 social media trends that will likely continue in 2021. Video and Live Streaming Tik Tok is likely here to stay despite rumors, pressure, and competition…

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