From My Inkpad

Top Sales Secrets

Competition to attract attention and traffic to our website is up the roof, with new ventures showing up every other day, you need to be on top of the game and ace the consideration process to close that sale. But no one likes a pushy salesperson, or an opt-in that follows you around the store,…

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Facebook launches its own Clubhouse

We all know about the frenzy to get an invite for Clubhouse, the latest on audio content that is driving lots of engagement. Of course, Facebook has announced it plans to launch their own version in an aggressive move to take on Clubhouse. What exactly is Clubhouse? A social networking app based on audio-chat. Users…

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Responsive Search Ads (yeah, more changes)

If you are a business using tons of lead funnels and ads, let me tell you there’s a new kid on the block you really want to invite and play with! Keep reading and learn about Google Responsive Search Ads, the default Google ad type this Summer. Responsive Search Ads identify the best combination of…

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How to Start a Business

Starting a business is always nerve-wracking, especially if you don’t have experience in doing so. Having a successful business requires doing some research, and following a plan. I prepared a roadmap on how to start a business: BEFORE jumping into a business plan, you should take some time thinking about why the idea is excellent,…

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Ten Online Business Ideas

It took me a lot of years and tears to shred off the baggage of what a successful businesswoman and mother should look like. I started by viewing every decision through the lens of the most pleasant and enjoyable lifestyle I allow myself to have. You can have your own digital business or become a…

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Happier & Fulfilled

Being a Lifestyle Entrepreneur helps me enjoy my midlife years studying for a Ph.D., running my business, and inspiring other women to love entrepreneurship as much as I do. It is a new approach to entrepreneurship that makes me feel happier and fulfilled. Since I’m a globetrotter by heart, this lifestyle is a perfect match…

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Let’s get Social

I’m on Instagram as @content_withapurpose. If you enjoy traveling, lifestyle and love good content on social media marketing, then let’s get social and hang out with me! I’m on Instagram as espresstini, where you will find quotes, inspiration, and lots of funky ideas on how to enjoy the entrepreneurial lifestyle after 40, then stay tuned…

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Instagram Content for Marketing

Between Apple’s privacy settings and the forthcoming changes on Google your feed will suffer what I call a “downsizing”, but not everything is lost. In the end, it is about your value proposition and the quality of your product/service that matters. Focus on your Instagram content and you’ll see a good boost on your audience,…

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Use Social Media to Launch your Career

Hello everyone, I know it has been a while since my last post, but between helping small business owners, motherhood, and starting new ventures I’ve dedicated my few free hours to sleep, you know, self-care is important. Anyway, if you are a coach, trainer, virtual assistant, or any type of service and you want to…

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Instagram Post

Every now and then I get the same question regarding Instagram posts: How often should I post and what should I put on it? The short answer is to post consistently and always thinking about your audience. Posting should be once a day for you not to look spammy and use stories and reels to…

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