From My Inkpad

Super Easy Marketing Funnel to Increase Leads

A marketing funnel is important for your business; it is a step-by-step process that allows you to bring your target audience one step closer to your product/service and a buying decision. It is done through a series of actions that support your pitch and your value proposition. Before starting a sales funnel, prepare your website…

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The Best Lessons I Learned from a Successful Salesman

I remember traveling the country, joining my dad in the summertime during my college years. I learned to drive a pick-up, change tires, use heavy machinery, figure out what makes people happy, and endless miles of sing-a-long tunes. Although I’m not in sales, here are the best lessons I learned from a successful salesman: my…

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How to Identify Your Ideal Client and Audience Easily

Every time I meet with a client, I ask the same questions, not for lack of creativity but because I like starting from the basics of business planning. I prefer walking through the different sections of their plan identifying weaknesses, windows of opportunity, and growth. Generally, my clients tend to know what their market is…

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17 Freelancing Projects You Can Easily Start as a Mom

For many of us, becoming an entrepreneur enables us to spend valuable time with our kids, enjoying afterschool programs and robotic competitions while earning an income and remain professionally active working from home. Of course, not everyone wants to open a business, but everyone wants to have control over how and when to work, that…

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Mentoring Heartbreak

This past couple of weeks have been difficult, a roller coaster set of emotions. I knew since the beginning that mentoring was not going to be easy. For me, it is not a business or a chore. It is a purpose. I’ve experienced the heartbreak that accompanies closing your business (no matter the reason) and…

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3 Tips For Creating Great Facebook Posts

It has been quite a busy week for me, mentoring small business owners from early in the morning to late appointments, because time zones, right? I help moms starting a business as well as growing their business, and one of the most common questions I receive is on how to help with Facebook posts, especially…

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What you need to know about dropshipping business

Having an online store is not an easy task. Indeed, it is easier because you do it from home. However, you need to learn SEO, SEM, and have some beginner IT wit on web design to avoid spending money outsourcing a designer, social media manager, or marketing agent. So, if you want to start a…

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How to Open Your eBay Store in 7 Easy Steps

There is nothing better than having the best of both worlds: Entrepreneurship and motherhood! If you are looking for ideas on how to start a home-based business for moms, you come to the right place. If you are a stay-at-home mom with the passion, drive, and wit, you can start your eBay store with practically…

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From Idea to Business Step 4: Marketing Strategy

I’ve been talking about the steps in writing a business plan for the past couple of weeks. From that eureka moment, you had to the moment you visualize your success in a couple of years. Now, I want to talk about marketing strategy. I have to confess that the first time I heard about marketing,…

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Why You Need to Know About the Mommy Bias (Motherhood Penalty)

The Mommy Bias, a.k.a the motherhood penalty is a term used to summarize the systematic disadvantages that moms face at work: unequal pay, different benefits, lack of promotions, and all these because mothers are perceived as less reliable and less committed to work extra long hours because we need have to take care of the kids. The…

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