Responsive Search Ads (yeah, more changes)

If you are a business using tons of lead funnels and ads, let me tell you there’s a new kid on the block you really want to invite and play with! Keep reading and learn about Google Responsive Search Ads, the default Google ad type this Summer. Responsive Search Ads identify the best combination of…

Read More

Let’s get Social

I’m on Instagram as espresstini. If you enjoy aging well, use fashion to express yourself, and love good content, then let’s get social and hang out with me! I’m on Instagram as espresstini, where you will find quotes, inspiration, and lots of funky ideas on how to enjoy the entrepreneurial lifestyle after 40, then stay…

Read More

Instagram Content for Marketing

Between Apple’s privacy settings and the forthcoming changes on Google your feed will suffer what I call a “downsizing”, but not everything is lost. In the end, it is about your value proposition and the quality of your product/service that matters. Focus on your Instagram content and you’ll see a good boost on your audience,…

Read More

Use Social Media to Launch your Career

Hello everyone, I know it has been a while since my last post, but between helping small business owners, motherhood, and starting new ventures I’ve dedicated my few free hours to sleep, you know, self-care is important. Anyway, if you are a coach, trainer, virtual assistant, or any type of service and you want to…

Read More

Instagram Post

Every now and then I get the same question regarding Instagram posts: How often should I post and what should I put on it? The short answer is to post consistently and always thinking about your audience. Posting should be once a day for you not to look spammy and use stories and reels to…

Read More

Best Tips on Video Creation

I’m not a videographer or filmmaker; however, I spent the last week learning about video creation since it is the growing trend for social media marketing. No more static images (sadly) to attract visitors to your website or Instagram, nope, now we have to catch the eye of the beholder with fifteen-second videos. Video Creation…

Read More

Social Media Trends for 2021

I know it is only September, but for marketing purposes, 2021 is already here. Hence, we need to prepare for upcoming changes besides what we already know. Here are 2020 social media trends that will likely continue in 2021. Video and Live Streaming Tik Tok is likely here to stay despite rumors, pressure, and competition…

Read More

Super Easy Marketing Funnel to Increase Leads

A marketing funnel is important for your business; it is a step-by-step process that allows you to bring your target audience one step closer to your product/service and a buying decision. It is done through a series of actions that support your pitch and your value proposition. Before starting a sales funnel, prepare your website…

Read More

The Best Lessons I Learned from a Successful Salesman

I remember traveling the country, joining my dad in the summertime during my college years. I learned to drive a pick-up, change tires, use heavy machinery, figure out what makes people happy, and endless miles of sing-a-long tunes. Although I’m not in sales, here are the best lessons I learned from a successful salesman: my…

Read More

How to Identify Your Ideal Client and Audience Easily

Every time I meet with a client, I ask the same questions, not for lack of creativity but because I like starting from the basics of business planning. I prefer walking through the different sections of their plan identifying weaknesses, windows of opportunity, and growth. Generally, my clients tend to know what their market is…

Read More