Hi, I’m Gaby, I’m a mom of two. I share practical, proven strategies to live the life you want to have as a Lifestyle Entrepreneur. I’m a curvy lady rocking midlife because age is just a number, don’t you think?
Being a Lifestyle Entrepreneur helps me enjoy my midlife years studying for a Ph.D., running my business, and inspiring other women to love entrepreneurship as much as I do.
I personally work from home in digital marketing because I love the freedom to be my own boss, enjoying my family, and helping small businesses with digital marketing and website optimization.
Everyone talks about digital marketing, and how easy is to post a video, a meme, or a post and go viral. Well, truth is, is not that simple as it appears to be. So-called online marketing is the promotion of brands to connect with potential customers using websites and networking platforms. This includes not only email, social media, and web-traffic, but also text and multimedia messages as a marketing channel.
There are a lot of people who enjoy reading newsletters, just like me. Useful emails provide value and build relationships, but if the “subscribe now” or “sign up” button in your email marketing campaign doesn’t make the cut anymore, it’s time to kickstart your campaign with inspiring eye-catching opt-ins that leads to that treasured email and conversions! Read More.
There are more than 1 billion users spending hours scrolling through beautiful images, watching videos, reading the news, engaging in random conversations, or asking for recommendations. How do you plan to connect your business with them? I like to focus on organic strategies, test my posts before investing in ads, which saves me lots of money. Read More.
Between Apple’s privacy settings and the forthcoming changes on Google; digital marketing agencies, social media managers, and businesses, in general, are having a hard time navigating the new digital norm. Having a strategy offering creative and valuable content that converts is by far the best (and cost-effective) strategy for branding, growing your email list, and most importantly, own your data.
User experience is the main focus from now on. I review your website Core Web Signals and work with you on what is needed to optimize for you to have more traffic and a better search ranking.