Super Easy Marketing Funnel to Increase Leads

A marketing funnel is important for your business; it is a step-by-step process that allows you to bring your target audience one step closer to your product/service and a buying decision. It is done through a series of actions that support your pitch and your value proposition. Before starting a sales funnel, prepare your website…

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The Best Lessons I Learned from a Successful Salesman

I remember traveling the country, joining my dad in the summertime during my college years. I learned to drive a pick-up, change tires, use heavy machinery, figure out what makes people happy, and endless miles of sing-a-long tunes. Although I’m not in sales, here are the best lessons I learned from a successful salesman: my…

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How to Identify Your Ideal Client and Audience Easily

Every time I meet with a client, I ask the same questions, not for lack of creativity but because I like starting from the basics of business planning. I prefer walking through the different sections of their plan identifying weaknesses, windows of opportunity, and growth. Generally, my clients tend to know what their market is…

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From Idea to Business Step 4: Marketing Strategy

I’ve been talking about the steps in writing a business plan for the past couple of weeks. From that eureka moment, you had to the moment you visualize your success in a couple of years. Now, I want to talk about marketing strategy. I have to confess that the first time I heard about marketing,…

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