Happier & Fulfilled

Being a Lifestyle Entrepreneur helps me enjoy my midlife years studying for a Ph.D., running my business, and inspiring other women to love entrepreneurship as much as I do. It is a new approach to entrepreneurship that makes me feel happier and fulfilled. Since I’m a globetrotter by heart, this lifestyle is a perfect match…

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Let’s get Social

I’m on Instagram as @content_withapurpose. If you enjoy traveling, lifestyle and love good content on social media marketing, then let’s get social and hang out with me! I’m on Instagram as espresstini, where you will find quotes, inspiration, and lots of funky ideas on how to enjoy the entrepreneurial lifestyle after 40, then stay tuned…

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Instagram Content for Marketing

Between Apple’s privacy settings and the forthcoming changes on Google your feed will suffer what I call a “downsizing”, but not everything is lost. In the end, it is about your value proposition and the quality of your product/service that matters. Focus on your Instagram content and you’ll see a good boost on your audience,…

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Instagram Post

Every now and then I get the same question regarding Instagram posts: How often should I post and what should I put on it? The short answer is to post consistently and always thinking about your audience. Posting should be once a day for you not to look spammy and use stories and reels to…

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Social Media Trends for 2021

I know it is only September, but for marketing purposes, 2021 is already here. Hence, we need to prepare for upcoming changes besides what we already know. Here are 2020 social media trends that will likely continue in 2021. Video and Live Streaming Tik Tok is likely here to stay despite rumors, pressure, and competition…

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The Best Lessons I Learned from a Successful Salesman

I remember traveling the country, joining my dad in the summertime during my college years. I learned to drive a pick-up, change tires, use heavy machinery, figure out what makes people happy, and endless miles of sing-a-long tunes. Although I’m not in sales, here are the best lessons I learned from a successful salesman: my…

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How to Identify Your Ideal Client and Audience Easily

Every time I meet with a client, I ask the same questions, not for lack of creativity but because I like starting from the basics of business planning. I prefer walking through the different sections of their plan identifying weaknesses, windows of opportunity, and growth. Generally, my clients tend to know what their market is…

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3 Tips For Creating Great Facebook Posts

It has been quite a busy week for me, mentoring small business owners from early in the morning to late appointments, because time zones, right? I help moms starting a business as well as growing their business, and one of the most common questions I receive is on how to help with Facebook posts, especially…

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How to Start an Online Bread Baking Business

I love good bread, the smell of fresh-baked bread makes my day, it reminds me of Sunday morning with my parents, pure happiness. I tried home baking before, but it is just not my thing, I can build a house using my freshly baked baguettes as foundations and my cookies for flooring. I searched up…

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3 Things you Need to Do Before Selling on Instagram.

In the past couple of weeks, I’ve been working with several stay-at-home moms and small business owners on how to attract more clients into their website or use Facebook to get more clients. The first thing I noticed was that their websites or Facebook pages did not have a clear message on what they offered.…

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