Responsive Search Ads (yeah, more changes)

If you are a business using tons of lead funnels and ads, let me tell you there‚Äôs a new kid on the block you really want to invite and play with! Keep reading and learn about Google Responsive Search Ads, the default Google ad type this Summer. Responsive Search Ads identify the best combination of…

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Instagram Content for Marketing

Between Apple’s privacy settings and the forthcoming changes on Google your feed will suffer what I call a “downsizing”, but not everything is lost. In the end, it is about your value proposition and the quality of your product/service that matters. Focus on your Instagram content and you’ll see a good boost on your audience,…

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Use Social Media to Launch your Career

Hello everyone, I know it has been a while since my last post, but between helping small business owners, motherhood, and starting new ventures I’ve dedicated my few free hours to sleep, you know, self-care is important. Anyway, if you are a coach, trainer, virtual assistant, or any type of service and you want to…

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Instagram Post

Every now and then I get the same question regarding Instagram posts: How often should I post and what should I put on it? The short answer is to post consistently and always thinking about your audience. Posting should be once a day for you not to look spammy and use stories and reels to…

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Super Easy Marketing Funnel to Increase Leads

A marketing funnel is important for your business; it is a step-by-step process that allows you to bring your target audience one step closer to your product/service and a buying decision. It is done through a series of actions that support your pitch and your value proposition. Before starting a sales funnel, prepare your website…

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How to Identify Your Ideal Client and Audience Easily

Every time I meet with a client, I ask the same questions, not for lack of creativity but because I like starting from the basics of business planning. I prefer walking through the different sections of their plan identifying weaknesses, windows of opportunity, and growth. Generally, my clients tend to know what their market is…

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3 Tips For Creating Great Facebook Posts

It has been quite a busy week for me, mentoring small business owners from early in the morning to late appointments, because time zones, right? I help moms starting a business as well as growing their business, and one of the most common questions I receive is on how to help with Facebook posts, especially…

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