A marketing funnel is important for your business; it is a step-by-step process that allows you to bring your target audience one step closer to your product/service and a buying decision. It is done through a series of actions that support your pitch and your value proposition. Before […]
I’ve been talking about the steps in writing a business plan for the past couple of weeks. From that eureka moment, you had to the moment you visualize your success in a couple of years. Now, I want to talk about marketing strategy. I have to confess that […]
Already Wednesday! And for this mid-week motivation, I’m sharing with you some webinar Wednesday links on Money, Raising Capital and Crowdfunding for small business owners, and women-owned businesses. Money Smart The National Women’s Business Council (NWBC) invites you to join #WebinarWednesday on June 17, 2020 at 12:00 PM EDT. […]
After long hours of homeschooling, juggling house chores, and brainstorming ideas at the kitchen table try making a pause and think about what do you want your business to look like and how you imagine your life would be like when you get there. Form a mental picture […]
Niche Market: a strategy focusing exclusively on one group or demographic of potential customers who would most benefit from the offerings. Whether you are a stay-at-home mom starting a business or looking for a home-based business, you need to know what your niche is. In other words, the […]
Until we can put the coronavirus crisis behind, working from home, social distancing, online business, and disinfectants will remain at the top of our priorities. In times of crisis, there is always room for opportunity, and when the opportunity arrives knocking at your door, you have to be […]
Summer is coming and with it, lots of procrastination and lovely interruptions every now and then. No more online school to keep the kids kind of busy while you try to work from home during these unusual times. We live in Texas, and without summer camps or places […]
How to start a business with less than $100, that you can actually make money and that does not require selling or writing.